MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

Is Marketing an Expense or an Investment?

By Rama Beerfas

May 1, 2011 (San Diego’s East County) –  There’s an old saying that 50% of  a business’ marketing expense is wasted. The question is, which 50% is it?

Admittedly, it can be difficult to track the success of a marketing campaign; even more so given the fact that most micro to mid-size businesses don’t set a specific goal, don’t put a definite call to action and/or don’t develop a metric that will allow them to measure the ROI and/or ROO on a given campaign.
 

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